Impact
Rolled-out in 5 countries with an impact of 20 M€ on the contributive margin per year
Context
In Pernod Ricard historical practices, wine and spirits are particularly impacted by promotions, that led collaborators to create many promotions that increased sales but reduce margins. Pernod Ricard Executive Committee decided to focus on margin and not on sales volume.
The goal of this solution is to support collaborators to adopt data-driven decisions based on AI recommendations, that optimize prices and promotion to increase the contributive margin.
The creation of this product was done in co-design with the collaborators, and supported by the transformation of the internal revenue management processes.
My team and I worked on this product continuously from 2020 to 2023. Rolling-out new countries every 6 to 12 months, and integrating new modifications requiered by the business. In 2022 the pricing module was added to the solution.
More information about the digital transformation in Pernod Ricard FY21 Annual Report Page 34
Final screens
Homepage
Promotional calendar optimization
Calendar event modification
Event simulation parameters
Event simulation results and recommendations
