CRM Strategy

Client: Unibail-Rodamco
Date: 2014
Services: Digital Strategy & Service Design

Using Design Thinking method to define the new CRM strategy and improve the customer experience in the mall through digital innovation 

Project type:

Digital Strategy & Service Design
| CRM Strategy


  • UX Research
  • Concept testing
  • Stanford Design Thinking


  • Interviews
  • Personas
  • Experience map
  • Design Principles
  • Strategy 

Leave a Reply

Your email address will not be published.