CRM Strategy

Client: Unibail-Rodamco
Date: 2014
Services: Digital Strategy & Service Design
Brief

Using Design Thinking method to define the new CRM strategy and improve the customer experience in the mall through digital innovation 

Project type:

Digital Strategy & Service Design
| CRM Strategy

Specialities:

  • UX Research
  • Concept testing
  • Stanford Design Thinking

Delivrables:

  • Interviews
  • Personas
  • Experience map
  • Design Principles
  • Strategy 

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