WHAT I DO
Education
Télécom Paris
PhD in Sociology of innovation.
Thesis: How to improve the integration of users in the innovation process based on better representations. Thesis available here
Université Rennes 2
Master in Sociology of innovation and technological uses.
Head of UX Design, Pernod Ricard
2020 – Present
Activities
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- Responsible for the product and UX design of the digital transformation based on Artificial Intelligence: Product Portfolio management, Marketing Effectiveness, Revenue Management, Sales forecasting, B2C VIP and B2B e-commerce, new business innovations.
- Activities include product definition and strategy, features identifications, UX and UI.
- Business impacts: 150M€/y of sell out growth.
- Creation, recruitment, management, coaching and mentoring of the UX team of Product
Designers, UX Researchers and UI Designers (from 0 to 20).
- Responsible for the product and UX design of the digital transformation based on Artificial Intelligence: Product Portfolio management, Marketing Effectiveness, Revenue Management, Sales forecasting, B2C VIP and B2B e-commerce, new business innovations.
- Main Achievements
- UX designers integrated in 8 product teams, 21 research and user tests conducted with 10 teams inside the company.
- Creation of Archipelago, an internal Design System
- Business impact: 35% reduction of time to delivery and costs
- Investment of 800k€ per year. Team of 5 FTE designers and developers. Breakeven
in 3 years with 4 digital transformation products and 20 IT developments. - Focus on data decision making efficiency and AI interactions – 38 components, 13 data viz, 10 templates, 9 patterns, and 9 guidelines. Publicly available in Q2 2023.
- Setup DesignOps and design value monitoring
- Design delivery time reduced by 20% with the alignment of design frameworks
- Improvement of sprints capacity by 10% with standardized design specifications
- Demonstration of Design ROI per feature by monitoring design delivery KPIs and
features impacts
- Establishment of OKR and product analytics with product managers
- Improvement of product adoption and user satisfactions by 20%
- Creation of Product Analytics Dashboard and rituals to communicate insights