Because human centered design alone is not enough to build the best innovation

I followed different paths by curiosity


Service & Product Design

Creating new Products or Services people will love, based on extensive user research

Data Strategy & Data Management

Improving the way datas are managed and used to be at the core of new products or services

Business Acceleration

Accelerating the market fit with the lean startups method

Université Rennes 2
Master in Sociology of innovation and technological uses.

Head of UX Design, Pernod Ricard

2020 – Present


    • Responsible for the product and UX design of the digital transformation based on Artificial Intelligence: Product Portfolio management, Marketing Effectiveness, Revenue Management, Sales forecasting, B2C VIP and B2B e-commerce, new business innovations.
    • Activities include product definition and strategy, features identifications, UX and UI.
    • Business impacts: 150M€/y of sell out growth.
    • Creation, recruitment, management, coaching and mentoring of the UX team of Product
      Designers, UX Researchers and UI Designers (from 0 to 20).
  • Main Achievements
    • UX designers integrated in 8 product teams, 21 research and user tests conducted with 10 teams inside the company.
    • Creation of Archipelago, an internal Design System
      • Business impact: 35% reduction of time to delivery and costs
      • Investment of 800k€ per year. Team of 5 FTE designers and developers. Breakeven
        in 3 years with 4 digital transformation products and 20 IT developments.
      • Focus on data decision making efficiency and AI interactions – 38 components, 13 data viz, 10 templates, 9 patterns, and 9 guidelines. Publicly available in Q2 2023.
    • Setup DesignOps and design value monitoring
      • Design delivery time reduced by 20% with the alignment of design frameworks
      • Improvement of sprints capacity by 10% with standardized design specifications
      • Demonstration of Design ROI per feature by monitoring design delivery KPIs and
        features impacts
    • Establishment of OKR and product analytics with product managers
      • Improvement of product adoption and user satisfactions by 20%
      • Creation of Product Analytics Dashboard and rituals to communicate insights

Manager Strategy & Innovation – Eurogroup Consulting


Manager Strategy & Innovation – Bengs


UX Strategist – InProcess


Digital Officer – French Embassy in the US


UX Strategist – Freelance 


Researcher PhD Candidate – Télécom Paris


UX Researcher – Nokia Bell Labs


UX Researcher Intern – Xerox Research Center Europe