Impact
Rolled out in 10 countries
with an impact of 30M€ on the contributive margin
per year
Context
At Pernod Ricard, sales representatives target 35 visits per weeks, on top of contract negociations and administrative tasks. Each week they receive the business priority given by a national business planner to help them identify the venue they will visits.
Pernod Ricard decided to help them optimize their time and effort by supporting them with AI: DSTAR provides them 30 recommendation of venues with a list of products to propose.
More information about the digital transformation in Pernod Ricard FY21 Annual Report Page 34
Final screens
Homepage
iPad web app for sales representatives
Desktop « Control Tower » for national sales planning
One national business planner use AI to create simulations and decides which sales visits priorization is the most effective
Retool Indian Control Tower
For efficiency purposes we stopped developping specific webapps per countries and migrated to a no-code tool (Retool). In design we used the retool components library and applied a specific theming close to our Design System « Archipelago »
Control tower options are different for each country
Control Tower allow the creation of multiple simulation and the analysis of promotion coverage, sales representatives individual visits.
