My Journey in Product Management & Product Design
From 2008 to the present day, I’ve had the privilege of transforming ideas into tangible products. This page is a window into my journey—a collection of projects that I’ve worked on and where I’ve made a significant impact. Each project represents a story of challenges, lessons, and successes, demonstrating my commitment to creating exceptional user experiences and solving complex problems.
Dive into the archives to discover how I’ve navigated product strategy, UX/UI design, and commercial launch.
Intelligent Investment solution for Pernod Ricard Executive Committees
At the affiliates level, executive committees decide investment levels accross multiple levers (Sales, Marketing, Distribution, Promotion, etc.) to make sure to reach net sales objectives.
Previous AI solutions created for Marketing, Portfolio management, Revenue Management and Sales planning, made possible to create investments scenarios based on each solutions algorithms.
This is the true meaning of a data driven company: managing at the highest level the investments based on AI scenarios.
Impact
- From a no to a yes: the USA executive comittee agreed to start a roll-out of the solution
Intelligent Investment solution for Pernod Ricard Executive Committees
At the affiliates level, executive committees decide investment levels accross multiple levers (Sales, Marketing, Distribution, Promotion, etc.) to make sure to reach net sales objectives.
Previous AI solutions created for Marketing, Portfolio management, Revenue Management and Sales planning, made possible to create investments scenarios based on each solutions algorithms.
This is the true meaning of a data driven company: managing at the highest level the investments based on AI scenarios.
Impact
- From a no to a yes: the USA executive comittee agreed to start a roll-out of the solution
Marketing Budget Optimization Solution for Pernod Ricard
Enabling marketing teams in 30 countries to analyse the impact of marketing investments cross touchpoints and allocate budget across brands and touchpoints to maximize the ROI.
Impact
- Savings of 50M€ in Contributive Margin per year
- Roll-out in 8 countries
- CSat : 8,2
Marketing Budget Optimization Solution for Pernod Ricard
Enabling marketing teams in 30 countries to analyse the impact of marketing investments cross touchpoints and allocate budget across brands and touchpoints to maximize the ROI.
Impact
- Savings of 50M€ in Contributive Margin per year
- Roll-out in 8 countries
- CSat : 8,2
Archipelago: Pernod Ricard internal branding & Design System
We decided to create our own Design System to increase consistency accross the SaaS products: in term of visual, but also in term of UX patterns. This design system became the official Pernod Ricard internal branding and design system.
The challenge of the project was to migrate strategic SaaS product without impacting their roadmap. All the SaaS product of the digital transformation were under migration when I left Pernod Ricard (10 products)
Impact
- Savings around of 400M€ per year, per product
- Delivery speed increased by 37%.
- 10 SaaS products aligned visually and in interaction patterns
Archipelago: Pernod Ricard internal branding & Design System
We decided to create our own Design System to increase consistency accross the SaaS products: in term of visual, but also in term of UX patterns. This design system became the official Pernod Ricard internal branding and design system.
The challenge of the project was to migrate strategic SaaS product without impacting their roadmap. All the SaaS product of the digital transformation were under migration when I left Pernod Ricard (10 products)
Impact
- Savings around of 400M€ per year, per product
- Delivery speed increased by 37%.
- 10 SaaS products aligned visually and in interaction patterns
LeCercle: E-commerce Website for VIPs
Enabling VIPs to discover in autonomy Pernod Ricard premium products and enabling them to order directly through the platform or with the help of their VIP Managers
Impact
- Roll-out in 6 countries, targeting VIP above 1M€ in cash.
LeCercle: E-commerce Website for VIPs
Enabling VIPs to discover in autonomy Pernod Ricard premium products and enabling them to order directly through the platform or with the help of their VIP Managers
Impact
- Roll-out in 6 countries, targeting VIP above 1M€ in cash.
Intelligent Revenue Management Solution for Pernod Ricard
In Pernod Ricard historical practices, wine and spirits are particularly impacted by promotions, that led collaborators to create many promotions that increased sales but reduce margins. Pernod Ricard Executive Committee decided to focus on margin and not on sales volume.
The goal of this solution is to support collaborators to adopt data-driven decisions based on AI recommendations, that optimize prices and promotion to increase the contributive margin.
Impact
- Savings of 20 M€ on the contributive margin per year
- Rolled-out in 5 countries
- CSat of 7.7
Intelligent Revenue Management Solution for Pernod Ricard
In Pernod Ricard historical practices, wine and spirits are particularly impacted by promotions, that led collaborators to create many promotions that increased sales but reduce margins. Pernod Ricard Executive Committee decided to focus on margin and not on sales volume.
The goal of this solution is to support collaborators to adopt data-driven decisions based on AI recommendations, that optimize prices and promotion to increase the contributive margin.
Impact
- Savings of 20 M€ on the contributive margin per year
- Rolled-out in 5 countries
- CSat of 7.7
Data Glossary and Data Catalog Solution for Pernod Ricard
In an AI transformation, the data knowledge and literacy is key: what is the right name and definition of the data to collaborate and find the right data for the specific business case, where is the data available in different market and database.
Usually, a project team is doing all this documentation for its own project, and keep it locally in Excel sheet. When a new project start, the same work is done again and again.
The goal of Magellan, was to consolidate 3 elements: The data dictionary, the Governance information, and the data sources to accelerate new AI solutions creation.
Impact
- CSat of 7.5
Data Glossary and Data Catalog Solution for Pernod Ricard
In an AI transformation, the data knowledge and literacy is key: what is the right name and definition of the data to collaborate and find the right data for the specific business case, where is the data available in different market and database.
Usually, a project team is doing all this documentation for its own project, and keep it locally in Excel sheet. When a new project start, the same work is done again and again.
The goal of Magellan, was to consolidate 3 elements: The data dictionary, the Governance information, and the data sources to accelerate new AI solutions creation.
Impact
- CSat of 7.5
Lab Express Booking: Intelligent pricing solution for advertising sales for TF1
Traditionnaly, TV spots are sold at a fixed price depending of the duration and the time of the day. On DTTV market (Digital Terrestrial Television), ad space sellers introduced the sales of GRP (1 GRP = 1 targeted audience point).
This new selling method help to sell ad spaces in bulk and keep the cost of sales low. Only one reference price was negotiated once a year. Then, each option (target, daypart, peak, period of the year, etc.) has a fixe price to be multipled by the reference price.
By the end of 2019, my client (one of the major media group in France) wanted to be the first one on the french market to introduce a dynamic price to sell GRPs.
Impact
- Rolled-out the first dynamic pricing service for the French TV advertising market, to the 5 main media agencies in France, in particular Havas and Aegis Dentsu.
- Commercialized under the name GRP Express: https://tf1pub.fr/actualites/tf1-pub-lance-l-achat-express-en-grp-garanti-sur-la-box
- Revenue of 10M€ first year
Lab Express Booking: Intelligent pricing solution for advertising sales for TF1
Traditionnaly, TV spots are sold at a fixed price depending of the duration and the time of the day. On DTTV market (Digital Terrestrial Television), ad space sellers introduced the sales of GRP (1 GRP = 1 targeted audience point).
This new selling method help to sell ad spaces in bulk and keep the cost of sales low. Only one reference price was negotiated once a year. Then, each option (target, daypart, peak, period of the year, etc.) has a fixe price to be multipled by the reference price.
By the end of 2019, my client (one of the major media group in France) wanted to be the first one on the french market to introduce a dynamic price to sell GRPs.
Impact
- Rolled-out the first dynamic pricing service for the French TV advertising market, to the 5 main media agencies in France, in particular Havas and Aegis Dentsu.
- Commercialized under the name GRP Express: https://tf1pub.fr/actualites/tf1-pub-lance-l-achat-express-en-grp-garanti-sur-la-box
- Revenue of 10M€ first year
Improving the Bank Branch Customer Experience in the Digital Age for Société Générale
Société Générale is ranked 8th in the European Bank ranking 2023, with a total balance sheet of 1,447 billions euros.
In 2016, Société Générale was seeking to reduce and optimize their physical footprint by leveraging digital innovations to improve efficiency and increase the customer experience.
The strategy we defined included digital innovation and physical spaces.
Impact
- Digital Strategy and vision
- Products and features list
- Implementation roadmap
Improving the Bank Branch Customer Experience in the Digital Age for Société Générale
Société Générale is ranked 8th in the European Bank ranking 2023, with a total balance sheet of 1,447 billions euros.
In 2016, Société Générale was seeking to reduce and optimize their physical footprint by leveraging digital innovations to improve efficiency and increase the customer experience.
The strategy we defined included digital innovation and physical spaces.
Impact
- Digital Strategy and vision
- Products and features list
- Implementation roadmap
CRM Strategy & Customer journey digitalization in the mall for Unibail-Rodamco
Unibail Rodamco is the leader in commercial real estate management and master the business of qualified traffic provider to its stores’ clients.
This business has a natural extension in the digital world, mobile and social web, as they naturally fit in the customer journeys.
The next step of this proven excellence is to build a Customer Relationship Management for its malls and leverage the digital to increase customer satisfaction.
Unibail Rodamco was convinced by human centred design and we followed the Design Thinking method from the Stanford Design School
Impact
- Digital Strategy and vision
- Products and features list
- Implementation roadmap
CRM Strategy & Customer journey digitalization in the mall for Unibail-Rodamco
Unibail Rodamco is the leader in commercial real estate management and master the business of qualified traffic provider to its stores’ clients.
This business has a natural extension in the digital world, mobile and social web, as they naturally fit in the customer journeys.
The next step of this proven excellence is to build a Customer Relationship Management for its malls and leverage the digital to increase customer satisfaction.
Unibail Rodamco was convinced by human centred design and we followed the Design Thinking method from the Stanford Design School
Impact
- Digital Strategy and vision
- Products and features list
- Implementation roadmap
Intelligent Learning App for iPad
Boqio was a collaborative research project led by Abilene Christian University, Cambridge University Press and Alcatel-Lucent Bell Labs.
Abilene Christian University was a privileged Apple Partners because it developed one of the first learning program in the USA using iPhone. In 2009, ACU was seeking to improve learning with a new ebook app based tailored for iPad. At this time, the iPad was not announce publicly and we only got specifications about supported format for ebooks. Bell Labs and ACU defined the new product as a social book, leveraging the power of social network to:
- Find more easily relevant information of the ebook
- Leverage social knowledge and expertise
- Increase the value of the ebook by adding additional relevant content
Impact
- Used by 300+ student at Abilene Christian University
Intelligent Learning App for iPad
Boqio was a collaborative research project led by Abilene Christian University, Cambridge University Press and Alcatel-Lucent Bell Labs.
Abilene Christian University was a privileged Apple Partners because it developed one of the first learning program in the USA using iPhone. In 2009, ACU was seeking to improve learning with a new ebook app based tailored for iPad. At this time, the iPad was not announce publicly and we only got specifications about supported format for ebooks. Bell Labs and ACU defined the new product as a social book, leveraging the power of social network to:
- Find more easily relevant information of the ebook
- Leverage social knowledge and expertise
- Increase the value of the ebook by adding additional relevant content
Impact
- Used by 300+ student at Abilene Christian University
