Impact
New branding and UX for LeCercle available in 6 countries, targeting VIP above 1M€ in cash.
Context
Pernod Ricard developed over time a strong relationship with VVIPs through highly qualified VIP managers.
This new website aimed at digitalizing the selling process for VIPs and enabling them to browse the catalog with dedicated product (very special product or casks), order automatically, or reach out their dedicated VIP manager for further advices.
More information about the digital transformation in Pernod Ricard FY21 Annual Report Page 34
Final screens
