Marketing Effectiveness Product

Client: Pernod Ricard
Date: Ongoing
Services: Product Design

Improve marketing investments allocation between brands and touchpoints based on artificial intelligence predictions

Project type:

Product Design
|Web Design


  • UX Research
  • UX Design
  • Continuous discovery
  • User Testing


  • Wireframes
  • Mockups high fid’
  • KPI monitoring dashboard


Introduce Marketing Effectiveness practices and real time data into the marketing budget allocation

More information about the digital transformation in Pernod Ricard FY21 Annual Report Page 34


We adopted a Lean UX and Dual Track approach to continuously improve Matrix.


  1. Business interviews to frame the challenges
  2. Prioritize the core features of the MVP,
  3. Co-design with the core team composed by marketing experts.

Discovery Track

  1. Continuous research (business interviews and feedback loop) with the market
  2. Ideate with the core team,
  3. Experiment ideas with users
  4. Define a 18 months product vision and roadmap
  5. Co-design with the final users and experts

Delivery Track

  1. Agile development
  2. Short term UX/UI execution



  1. Align design output and development capacity planning
  2. Setup feedback loop and analytics tools to monitor product use
  3. Move from project to product mode to improve value over time

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